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Google: newspapers must engage users (Guardian Unlimited)
Charging might work with specialist content, says Google's chief economist ? but engaging readers with online content during their leisure hours is a more promising strategy The key to most newspapers' survival online is engaging more with readers, rather than seeking to charge them directly, Google argues. The case was put by its chief economist, Hal Varian, yesterday at a workshop of the ...

The Motley Fool?s Beyers: Apple?s iPad might be a winner for digital newspapers (Mac Daily News)
Readers of online newspapers spent just 70 seconds per day doing so...

Press association gears up to promote community newspapers (The Photo News)
New York - The New York Press Association has hired Korey Kay & Partners to develop and implement an integrated marketing campaign emphasizing the importance and vitality of community newspapers.

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